Part THREE: Lesson Plans [2]
1.
TITLE: WHAT IS VIDEO ART? (Part 1): The Rectangle, the Circle and the Record
OVERVIEW
Building on the in-class activity above, we can begin to formulate a performative, meta-space for dimensional [4D+] Video/Art. The initial phase is structural, and the basic "tools" are analog. In a sense the practice is pretense. Participants pretend to create video, as the means by which the complex architecture of "creating" video with a "capture" device is a complex procedure, ripe for analysis, if not critique. The purposes of the machine for animated representation of vision and experience (the camera + screen/projector) are convoluted by many dynamics that are discursively autonomous, such as illusion, truth, extraction, exploitation, productivity, and so on. The superimposition of artificial, layered time features on the image shapes the spectator aspects of the social actions attached to V/A production. By stripping the protocols of the production to their minimal, analog abstraction, a metaphoric geometry plus "real" wetware, the human elements clarify. The exercise begs the question, why is this added mechanical layer needed?
OBJECTIVES
Participants will:
- Form a multivalent artist collective
- Create the apparatus for simulating V/A activity out of rudimentary materials
- Improvise a performance
- Develop peripheral vision for creative side effects
- Enhance their comprehension of appearances/disappearance in artistic production
- Intertwine impulse with progressive constructive ordering
- Balance the scale of impermanence and permanence in the context of creativity
- Confront the reality of infinite variation
- Plus more
MATERIALS
- Sheets of paper or museum board
- A lens or lens-simulator (opaque or transparent)
- String
- "Columns"
- Sketchbook or pages
- Pencil(s)
- Cutting instrument
- Clock (functional or not)
DIRECTIONS
Step 1: KSA (Knowledge & Skills Assessment): Engage students in an open, playful Q & A to determine their knowledge of and technical literacy in V/A genre.
Step 2: (Research Phase): Assign research modules to improve knowledge of V/A. Participants should be encouraged to follow their interests and explore identity.
Step 3: (Gear): Introduce participants to the making tools of V/A. These include cameras, tripods, lighting and audio equipment, production hardware and peripherals.
Step 4: (Software): Introduce participants to the available post-production/editing suites for V/A.
Step 5: (Staging): Introduce participants to a range of concepts, practices and samples applicable to the establishment or selection of V/A stages/studios/locations.
Step 6: (Budgeting): Introduce participants to the economics of V/A production.
Step 7: (Presentation): Survey the spectrum of venues for exhibiting V/A.
Step 8: (Forming V/A collectives): Participants will self-assemble into teams, or, alternately, be assigned to a team by the instructor. Considerations include individual skill sets, compatibility of team members, experience and so on.
Step 9: (Brainstorming): Teams will brainstorm together, then separately in timed sessions with the goal of arriving at a narrative for the project. Once the narrative is settled, the teams will discuss what materials might be helpful to develop the narrative within the performance.
Step 10: (Practicing performance): Teams will in timed improvisational exercises practice "call and response" performative action.
Step 11: (Scripting and storyboarding): Introduce teams to sample scripts and storyboards for performance/production. Teams will create simple scripts and storyboards for their concept project.
Step 12: (Assignment of roles): Teams will (s)elect participants to enact aspects of the production. Eventually, each participant will practice each role.
Step 13: (Rehearsal): Teams will deploy their knowledge and skills to refine the project in rehearsals.
Step 14: (Peformance/presentation): Teams will perform/present the project for other teams on a rotating basis. Post-performance discussion can be structured as critique and/or analysis. The instructor serves as moderator.
Step 15: (Publication): Teams will perform/present the project for the public (audience). The audience will be invited to critique/analyze the performance/presentation. Teams, if possible, will perform/present in multiple/variable venues and contexts.
SAMPLE
Team [suggested size: three (3) participants)] cuts a rectangle out of the rectangular sheet of paper/museum board to create a "frame." The columns are affixed to the vertical ends of the sheet. The string is affixed to the "lens" and the resulting construct is suspended from the top leg of the "frame." This apparatus is the "camera." One participant plays the V/Artist. The other plays the "subject." The third participant chronicles the action/dialogue in the sketchbook, via drawings and text.
EVALUATION
(Proportionate) Instructor evaluates participant/team on relative (internal) scales to gauge aptitude, openness, performance and work habits. Synthesis of concept/tasks/craft/research samples - all elements in process - critical.
ASSESSMENTS
- Journal
- Research profiles/essays
- Proficiency with tools (observed and tested)
- Participation and attendance
- Performance/Presentation
- Peer2Peer and audience evaluations
- Self-assessments
2. WHAT IS VIDEO ART? (Part 2): Tripartite Supra-/Hyper-documentary
OVERVIEW
In this seminar we will apply a meta-layer to the in-class V/A activity, Lesson 1 and an additional exercise, in which team participants employ actual video cameras and V/A processes within the architecture(s) developed in the first two "performances." The extrapolation of design-fiction theory (ref./ Bruce Sterling) to create simultaneous true/false conditions in the social organization will translate to "art" in practice. The candidate will select and hire a professional-grade video documentary crew to effect the concept. The output will be a finished 4D+ V/A.
OBJECTIVES
Candidate will:
- Serve as lead artist at all stages of production
- Assign tasks
- Manage budgets, personnel, workflow, timelines, deadlines, tool maintenance, deliveries and transport, etc.
- Maintain project discipline and focus
- Communicate necessary instructions, make adjustments to production parameters, negotiate for and secure exhibition space(s), handle all aspects of distribution, produce marketing materials, attract positive press, monitor audience development, etc.
- Secure funding for the project, disperse stipends and pay, and document the economic model used in production for future template purposes
- Be responsible for employee/participant morale and relations
- Protect project integrity and ensure consistency of vision throughout the process
- Plus more
DIRECTIONS
Phase 1: Conduct In-class Activity/Lesson 1 & 2, as directed.
Phase 2: Integrate documentary crew with participant actions.
Phase 3: Database all content.
Phase 4: Produce the documentary. [The MTV "Real World"/Reality TV model is the key reference.]
Phase 5: Sell the product.
Phase 6: Invest the proceeds.
Phase 7: Develop/Produce the sequel or series.
Phase 8: Manage project brand/identity.
Phase 9: Produce secondary market materials (how-to/making-of documentaries/texts, exhibition of artifacts attaching to production, etc.)
Phase 10: Maintain audience/sponsor attention throughout process via social and tactical media.
Phase 11: Syndicate.
Phase 12: "Come out" as an/the artist (in traditional media).
Phase 13: (Extra credit) Create fictional "flame-out" and subsequent "comeback" scenarios.
Phase 14: Retire rich and famous to secluded and/or exclusive/exotic locale, and/or the Upper West Side, or similar.
Phase 15: Compensate instructor accordingly.
EVALUATIONS AND ASSESSMENTS will be market/competition-based, and revisited over the project duration. Necessary adjustments for evolving standards, media topology and practices will be made. Candidate/project longevity is prioritized.'
PJM's online V/A archive is here: https://www.youtube.com/user/artforhumans/videos